Sole Technology announced internally this morning it is creating a new executive position for its Etnies brand.
I asked Sole Tech owner and CEO Pierre André Senizergues this weekend about the new position, why he’s doing this now at a tough time in the skate shoe market, and why Sole Tech stays independently owned. The industry’s biggest customer, PacSun, told vendors last month it was cutting closed-toe footwear from its 900-plus stores. Other retailers have noted that sales of skate shoes have slowed.
Mike Regan will become Etnies brand director, responsible for planning, direction and coordination of all global activities including product, marketing and sales. Previously, Mike was director of international sales, a position the company will now look to fill. Overall, the company is adding head count cautiously these days after years of rapid growth but is still adding positions when needed, Chief Operating Officer Paul Migaki told me at ASR in January.
I asked Sole Tech owner and CEO Pierre André Senizergues this weekend about the new position, why he’s doing this now at a tough time in the skate shoe market, and why Sole Tech stays independently owned. The industry’s biggest customer, PacSun, told vendors last month it was cutting closed-toe footwear from its 900-plus stores. Other retailers have noted that sales of skate shoes have slowed.
Mike Regan will become Etnies brand director, responsible for planning, direction and coordination of all global activities including product, marketing and sales. Previously, Mike was director of international sales, a position the company will now look to fill. Overall, the company is adding head count cautiously these days after years of rapid growth but is still adding positions when needed, Chief Operating Officer Paul Migaki told me at ASR in January.
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